Unethical Advertising
Spirit shares His understanding of I Ching 43 – Removal.
“Lake is over Heaven. Both are yang, but Heaven is the most powerful Yang. Lake, in this instance, is as a butterfly on a rock.”
“Frail over solid; what interaction or common ground can the two share? ”
“A rock is not easily crushed or moved, but neither can it move itself, while a butterfly is easily crushed but it has power to move itself out of danger; lightness and mobility over power and immobility. Removal follows Increase (42), and develops, or evolves, into Meeting (44)..”
“That’s a curious sequential order.”
“How so?”
“I can understand that increase can become clutter and requiring downsizing, or removal of whatever no longer serves us well, but how does this lead to Meeting?”
“Meeting is coming together.”
“With whom, or what?”
“Awareness.”
“Of what?”
“Of what is necessary, or desirable and useful, and what is manufactured need.”
“How can need be manufactured?”
“Unethical advertising”
I Ching as a Way to Enlightenment 
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